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Sunday, April 7, 2013

Turntable for 360 degree product photography - Business - ECommerce

360 degree product photography is a so delicate and involved topic because products come in so many shapes and sizes. Some may be very reflective, some may have dimensions that will prevent you from simply dropping them on a turntable, and some may have features that can be only highlighted when shot from a specific angle while hanging from the top and with a certain lighting setup.

The more constraints you have in your 360 photography setup the less options you get at your disposal for creating smooth 360 product views. It's also very important to be able to quickly assess how your product appear from different angles with a given setup before you start on the actual production of 360 product images.

So before you go ahead and spend your hard earned money on a computerized equipment (which is invaluable if you do this commercially), here's a simple guide for building a DIY turntable that will likely solve some of your product photography needs. The good news? It will only cost you a trip to a hardware store (Ace Hardware or similar), $40 and an hour of your time to get it all assembled together!

What you need:

So the turn table will be built using two disks of round plywood and a lazy susan bearing attached between the disks to provide a smooth and steady movement. The bearing is tough enough to deal with weights of up to 400-500 lb or even 1000 lb depending on a brand, so the weak link is the plywood. If you go with Shepherd's bearing, they come with pretty good assembly instructions. The key is to find and mark the center on the plywood disks. This is pretty simple as long as the disks are perfect circles:

First, you will need to find something that has a 90 degree corner like a piece of a white paper sheet. Place the right-angle corner of the sheet at any point on the edge of the plywood disk and mark the other two points where it crosses the edges on the plywood. Then draw a straight line between the two marks and connect the marks with a straight line. Now repeat the same procedure using another point on the plywood. The intersection between the two lines is the center of the disk. The rest of the assembly is pretty straightforward - just follow instructions on the bearing package!

Now that the major work is done, you need to decide how many frames your 360 product views will be comprised of. Usually, 20 frames per view gives a nice balance between the total size of the images/download speed and the smoothness of your product rotations. Check-out these sample 360 product views to see if 20-frame 360 animations will work for you:

So to get 20 product shots, the turntable should be able to rotate in 18 degree increments. The key is to mark the top plywood disk in such way that you can easily identify the increments. One approach is to put numbered marks on the side of the disk. Since you already have found the center on the top disk, creating the 18-degree marks is pretty simple with a protractor.

The final step is to attach a piece of white paper on the top of the plywood disk where you will be placing your products and put a measuring mark on the bottom plywood base. Now put your camera on, align it with the measuring mark on the bottom and the center of the rotation, then place your product on the table and you are good to go.

Happy 360 Product Photography!





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Saturday, April 6, 2013

Commercial Advertising Photography - Making The Camera Lie In Order To Tell The Truth - Hobbies - Photography

Commercial advertising photography is an essential ingredient in a marketing campaign, especially where food, cooking and dining is concerned. Restaurants and hotels in particular are always very keen to make sure that their food looks as appealing in the commercial photographs as it does when served up on a plate. You may well be forgiven for assuming that as long as the food is cooked well and presented as professionally as one might expect in a top class hotel that taking a photograph of it was the easy bit.

To some extent, taking a photograph of food is easy, but of course the difficult part is to make sure that the food still looks as good on film as it does on the plate. Unfortunately as many amateur photographers have found to their cost, this isn't necessarily the case. In fact any restaurant or hotel which has taken their own in house advertising photographs in order to save money will be sorely disappointed with the quality. It seems quite unfair that something so delicious should be so difficult to photograph.

For example, let's take a nice roast Sunday lunch, steaming hot, with gravy poured over the wonderful plate of food. A few photographs and the job is done, or so you might think. The problem is that when you look at the photographs several things seem to be missing. First of all, the steam has gone. When the meal was presented to you it was steaming hot, literally, but the problem with steam is that it doesn't actually last very long, and often it will disappear in seconds once the plate is served up. So how do professional commercial product photographers manage to get such fantastic pictures of food which looks so hot?

One of the inside trade secrets is actually cotton wool balls. By soaking these in water and then popping them in the microwave it is possible to place these surreptitiously behind items on the plate, creating wonderful plumes of steam which last for ages and produce steam dense enough to come out in the photograph. So next time you see a professional photograph of a steaming plate of food, you'll be less taken with the idea of tucking in to a plate of cotton wool.

The gravy is another problem though, because on the plate it looks wonderful, but in photographs it looks fairly bland - a bit like muddy water perhaps. How do professional commercial photographers achieve the glossy, appetising look? The answer is that they don't use gravy. The gravy in commercial advertising photography images is nothing more than ordinary grade motor oil. So with motor oil poured lovingly over a plate of cotton wool buds it's rapidly becoming clear that a commercial product photographer is not actually taking a photograph of a plate of food in order to produce a photograph of a plate of food.

Clearly this is where the amateurs are going wrong, and why those hotels and restaurants who do employ the services of professional photographer manage to have advertising images which look so appetising and appealing that people's mouths are drooling even before they've sat down. From deodorant aerosols used to add a frosty look to grapes, to hairspray which can make cake look moist, and from toothpicks holding items of food in just the right position to mashed potato squirted under the skin of poultry to make it look extra plump and tender, commercial product photography is not about taking quality photographs of products, but creating images which represent or suggest the product itself, which often means making the camera lie, just to recreate what would otherwise be seen for real. Does the camera lie? Yes, but only to ensure a more accurate image.





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Friday, April 5, 2013

Commercial Advertising Photography - The Art Of Fooling The Eye - Hobbies - Photography

The first thing you notice about commercial advertising photography is the product, and how fantastic it looks. Successful and effective commercial advertising photographers will be able to create an image which stands out for all the right reasons, grabs the attention of the target audience and communicates the right message almost instantly.

But whilst it's easy to admire the look of the product and the skill of the photographer, in most cases commercial advertising photography is not about what you see, but about what you don't see. You might think that when you look at an advertising image what you're seeing is what the photographer saw, but that is invariably not the case.

Of course, we all know that there are tricks of the trade and many people will immediately assume that any image will have been doctored using a graphics tool such as Adobe's Photoshop, and whilst this may be the case, there's far more going on than meets the eye. One of the first things to appreciate in commercial advertising is that what you see is almost certainly not quite what you would see if you were looking at the product yourself in a shop.

Lighting, the environment and many little known tricks of the trade all come into play, helping to create an illusion which doesn't just look real, it actually looks more real in some cases than it would in real life. For example, if you were looking at a television in a shop then you'd probably either see a whole lot of distracting reflections in the screen, or the television would be on and you'd be watching a picture. In a product image though you're either going to see a screen that doesn't have any distracting reflections in it, or it will look as though it's switched on and displaying a picture.

The trouble is that if you take a photograph of a television, either switched on or off, neither result will look very realistic. So how do product photographers make their images appear to be so realistic, whilst still being entirely different to how a normal photograph of a television would look?

In order to take a photograph of a television switched off commercial advertising photographers will either have a studio which includes a 360 degree backcloth to remove any potentially distracting reflections, or they will edit the image afterwards, replacing the screen with a shaded black rectangle which looks realistic, yet which doesn't even exist as part of the screen in real life. But how about taking a photograph of a television that's switched on?

If you've ever tried this you'll know that the result will look terrible- very fuzzy and half missing. This is because the camera lens sees what your eyes and brain can't see - the fact that the image on the screen is only an illusion created by rapidly flickering lights. So professional photographers will usually take a screen grab from a computer and then superimpose that onto the photograph of the screen to improve the quality. The final image will look just as you expect it to, even though you know that that's not how it would really look if you took a photograph of it.

Effective commercial advertising photography allows us to be fooled, even when we know that what we are looking at can't be real, despite looking very real. The art of illusion and of fooling the eye is a subtle one, because consumers will not be interested in a picture which has been obviously doctored, yet will be enticed by an image which they know can't be completely real. If you're not sure how to achieve the right balance then it's far safer to leave it in the hands of the experts.





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Thursday, April 4, 2013

Alinga are Gold coast real estate photography specialists providing property photography and online marketing services - Business - Affiliate Programs

Photography can be regarded as an important aspect of marketing and advertisement adopted by the online business owners nowadays. It helps in getting a clear image of your real estate property which you are willing to sell. In Gold Coast real estate photography specialists provide the best photography services with the help of their professional cameras and heavy lens. All of the photographers are required to complete their photography specialization services and then allowed to enter the field of photography. It is important to look for the best Gold Coast real estate photography specialists so that you are comfortable about the time and money you are going to spend in this regard. You might require making an extensive research over the internet and choosing the best professional photographers, but in the end it will be all worth the hassle.The importance of real estate photography can never be neglected as it is a major source of illustrating your property while selling it out. Online business owners will visit your profile and look for images which are good and actually represent your property. There are few professional photography tips and guidelines which are unknown to common people but a photograph which is nicely captured will be admired highly. Gold Coast real estate photography specialists can be linked with online marketing services which are provided by any relevant business. The link is developed in a sense that photography helps in giving a general idea to the potential customers and buyers who are interested in your property. Photography provides a further chance or you can say boost to the online marketing services. As nowadays we see several websites which are equipped with fantastic images and have attractive captions. This can be described as customer behavior as they mostly look for best quality pictures and images and are drawn toward them. High quality pictures can burden the website but web site developers are aware of this aspect and know how to handle this issue. This a question which might come in the mind of several online business owners but they can leave it on website developers to manage. Gold Coast real estate photography specialists are linked with real estate agents and online business owners directly or indirectly. This does not matter much as you are going to look for the best photography services which will help in promoting your real estate business. It is important to look for the best marketing services which will help your business in the long run. You have to be careful about the latest strategies and methods which are being adopted by the real estate property owners to boost their business. You can use the same tools and methods to revive your business and explore the best possibilities of advancement development which will help in generating profits to your business. If these factors are taken in consideration and handled technically you can prosper with a reasonable amount of investment which you intend to make.





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Wednesday, April 3, 2013

The Fun of Joining A Photography Contest - Hobbies - Photography

To practice and improve one's skill in the art of photography, entering a photography contest is one of the best ways. Winning in a known photo competition boosts a photographer's self-confidence in his works. Of course, winning grants popularity and recognition in one's work and is an existing proof of how best you are compared to others. Aside from the respect one can get from a photo competition, the challenge and enjoyment in the process is an opportunity one would like to experience. Meeting fellow photographers with different stories and getting inspired out of it contributes to such experience. Through a photography contest, the photographer is given the chance to present his work to a wide audience. The opinion of judges opens doors for the development of a photographer's work and skill.

If you decide to enter a photo competition, you can look for newspapers, magazines, local advertising (TV or radio advertising and other media), and from the internet. To share and to prove one's excellence in such field is one of the encouraging aspects of the contest. But it can also be a source of extra income for some. Starting from one competition, you may then try to join a photography contest on a regular basis to earn extra cash!

By being part of a variety of photography contests entitles one to become versatile in different situations. That is because in a photo competition, one has to adhere to the theme given and by then images to be taken should conform to it. Photography contests have different categories:

1. Nature and Landscapes - includes outdoor sceneries such as landscapes, nature images,farms, etc.2. Animals - can be images of domesticated animals or pets and wild animals or zooanimals3. People - involves any moments or situations people ran into (ex.: weddings, sports, relationships and many more) 4. Elements of Design - images of shapes, lines form, texture, etc.5. Digital Darkroom - edited photos using a software6. Travel and Place - places and subjects or elements encountered in travelling7. Flowers8. Details and Macro - close up images of small things or parts of a unit.

A photographer's skill is taken into a test by entering a photo contest. As we all know in the end of each contest, comes the looser and the winner. It is important to put in mind to be positive in each outcome of our actions. So if by chance you lose, don't stop there. Your best may not be enough to others. So, take the criticisms with you and use them to improve your skill.





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Tuesday, April 2, 2013

Famous Filipino Photographers And Their Works Wedding Photographers Philippines Boracay Makati Photography Club Manila Photo Booth - Art

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Monday, April 1, 2013

Famous Filipino Photographers Camera Wedding Photographers Philippines 2010 Makati Photography Studio Rental Manila Photo Blog - Art

Photography the type of art that usually can be expanded in lots of ways and a broad application in any sort of industry. There have been there are many that happen to be into photography nowadays because the continuing development of no matter what cameras in addition to photography equipments including popular image editing software. There's various organizations that will be hosting photography contest with regard to have interests in photography while in order to encourage both amateurs and experts related to enhance their skills. Another vital objective of your photo contest ideal for entrants to their skills it isn't who aspire to be a pro photographer. Photo or picture contest could provide many benefits to amateur while it will train them the way to cope using the different challenges in the united states of photography.Being knowledgeable is very helpful as soon as noticed that you learn photography. The crucial element it's a must to learn might be the different kinds of photography to ensure you to decide on just the right field where your skills suit best. Picture contest always have to have a specific somewhat photography for submission since it is definitely beneficial to get experienced in the kinds of the subject to actually have the measurements and difference with its distinctive properties.Photojournalism - similar to photography where only facts stands out as the subject. Pictures taken for photojournalism provide press that confer timeliness and objectivity.Documentary photography - photo contest that necessitate this specific photography prompts entrant to submit photographs that tell the particular story as well as a historical event. Action Photography - mostly found in sports. Amateurs or beginners which may have plans to join action photography contest need to know the strategies raised for such a photography because skills in capturing the precise angle is crucial. Macro-photography - also referred as close-up photo graphy simply because the subject require to be captured in any close range. The themes used by macro-photography have proven to be minimal since it's name suggest. Images owed to macro-photography could be a brilliant selection for some photo contest because entrants would probably have the opportunity to display a highly detailed subject. Micro-photography - mostly deployed in science and medicine and is also rarely used as picture contest.Aerial Photography - may be the act of capturing images from a rapid position or out from the air. Photographers in this method of photography might use special equipments like parachutes, balloons, remote controlled aircraft, and planes. As it is always said, information is power! Before joining a photography contest, equipped yourself first with plenty information to successfully prepare turn into all set face problems inside of your chosen field.





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